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Li New: Foreign tourists in the process of outbound tourism will generally purchase the characteristics of outbound travel destinations tourist souvenirs, concerns the characteristics of tourism products, aesthetic value, crafts, practical value, cultural significance. For example, foreigners tend to buy silk in China, Japan to China will buy and paintings.

In addition to price, the shopping is in fact sometimes buying an experience, not necessarily the product entity. Some scholars in different countries tend to crowd the shopping and found that Europe and the United States Fu Han tourists prefer more cultural flavor of the product, while the Japanese Fu Han tourists prefer those inexpensive consumer goods.

Many Chinese tourists traveling abroad to live in cheap hotels to the most expensive restaurant, but very willing to spend money when shopping, this tour used to reflect what the problem?

Li new: it only shows that the consumption power of China’s outbound tourism is not very strong, in some cases, the total budget, if spent more money shopping, nature in the accommodation and catering expenses will need to reduce it.